Tag: Video Advertising

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Video Software

Facebook Ads for your Dealership

While online car shopping is at an all time high in 2021, car dealerships must find a way to communicate with potential shoppers. More than 6 million companies are currently advertising on Facebook, with 67% of marketers claiming it to be their most important social channel. Facebook ads is no longer an optional tool for businesses, especially businesses that are consumer facing. On average, roughly 75% of US adults spend at least 50 minutes per day on Facebook – it’s certainly one platform that y

Managed Lot Techician

Serving the Lot & Showroom Car Shopper

Why has our industry not developed more tools to change the “in store” and “on the lot” shopping experience?   As an industry, we have spent two decades converting our advertising from print to digital.  Now, we are well into spending another decade building digital retailing to assist those who want to completely manage their vehicle purchase process online.   While I am an advocate of the focus on these industry wide initiatives, I just wonder if we are undervaluing the

Dealership Photography

Where we first started

In the dealer world, we know how essential it is to take consistent quality inventory photos. I’ve been in the automotive business my whole life…and in that time, I’ve found two things that always remain true to help dealer customers drive profitability – outstanding on-the-lot service and quality photography. When we first started Xcite Automotive USA, 13 years ago, we knew just how complex capturing an impactful photo in a competitive landscape really was. It started our

Dealership Photography

Efficiency & Consistency Matter 

With nearly all vehicle sales happening online – from the very catching of your customer’s eye to the close of the deal, it has never been more critical to stand out from the competitive crowd of car dealerships. How can you make the best of this evolving car market pattern, improve your car merchandising, and thus your vehicle sales rate?  We at Xcite have conducted an auto vehicle merchandising survey to help you find out the importance of efficient and consistent merchandising of your vehicles

Dealership Video Service

The Dawn of a New Video-Centric SEO Approach

Is traditional SEO dead? The answer is Yes, and No. SEO has evolved due to ever changing algorithms from Google. Gone are the days of keyword spamming and all out link building. Traditional SEO can still work but it takes patience. It may mean months of investments in time and tinkering to hopefully see some organic results that usually sit below paid Google AdWords, video results, and other information competing for the user’s attention. It is due not only to Google algorithm updates, but also

Private Car Photography

Auto vehicle merchandising survey

With nearly all vehicle sales happening online – from the very catching of your customer’s eye to the close of the deal, it has never been more critical to stand out from the competitive crowd of car dealerships. How can you make the best of this evolving car market pattern, improve your car merchandising, and thus your vehicle sales rate?  We at Xcite have conducted an auto vehicle merchandising survey to help you find out the importance of efficient and consistent merchandising of your vehicles

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